SCIENCE & EXPERIMENTS BACKED BEHAVIORAL SCIENCE FOR ETHICAL INFLUENCE & PERSUASION

Everyone has something they want to change.

It may be to get the team to do things differently, to get the management to agree to new ideas/budget, consumers to buy a new product, customers to switch service providers, clients to do things differently.

But changing the team, management, customer, consumer, or client’s mind is hard.

We arrange meeting after meeting, email after email, make pitch call after pitch call, or present more facts and figures and still they don’t budge.

Could there be a better way? 

Welcome on the path to getting the science of Dr Cialdini’s Ethical Persuasion working for you

It is through the influence process that we lead, generate, and manage change. Like most things, the process can be handled poorly or well.

It can be employed to foster growth and to move people away from negative choices and in more positive directions, thereby creating the conditions for new opportunities.

Or, it can be used clumsily, reducing the chance for genuine movement and, in the worst of cases, boomeranging into conflict and resentment.

As such, it is important for those wishing to lead change effectively to understand fully the workings of the influence process.

Fortunately, a vast body of scientific evidence now exists on how, when, and why people say yes to influence attempts.

Dr. Robert B. Cialdini's programs offer a formidable body of work on the Seven universal principles of influence—those that are so powerful that they generate desirable change in the widest range of circumstances.

The principles are Reciprocation, Commitment/Consistency, Authority, Social Proof, Scarcity, Liking and Unity.

Unlock Your Potential with Influence